Zara's First Collaboration in India with Jayesh Sachdev

Image Source: Current Mood Mag

Sabyasachi x Estée Lauder collection of lipsticks inspired by the colours of India.

In March 2024, Estee Lauder released a collection of lipsticks in collaboration with Indian fashion house Sabyasachi.

The collection inspired by the colour story of India; vivid, bold and strong was such a poignet reflection of the beauty of Indian culure.

With such a huge market for Asian makeup outside of India this was a collaboration very much well recieved.

Beautiful PR packages arriving through the post of influencers, a fancy regal dinner to celebrate it’s launch and countless mentions over social media this launch was definitely one that marked the calendar in 2024!